During the last couple of weeks, two papers I’ve written have been accepted for publication in two journals that I have followed since my start in academia. While it is satisfactory in itself to have your work accepted in journals that you’ve followed for some time, I am extra happy with these particular publications since they are both based in large parts on my PhD dissertation. As such, both papers take structuration theory [1, 2] (as developed by, in turn, Anthony Giddens and Wanda Orlikowski) as their starting points. The first of the two papers, Understanding non-use of interactivity in online newspapers – Insights from Structuration theory (to be published in The Information Society) discusses how the recursive relationship between macro and micro levels of society outlined in the theory can be employed in order to further understand what one of the reviewers of the paper called “the disappointments of online journalism” – why most readers and journalists do not tend to use interactive features in the online newspaper context. By using terminology derived from the work of Giddens and Orlikowski, the paper provides an overview of research done on audience-journalist interaction and suggests some ways forward for researchers and practitioners.